The Gigabyte X870E AORUS MASTER wins in 9 out of 13 comparable specs, with 2 ties. Its biggest advantage is PCIe x16 Slots (200% better).
B660M DS3H DDR4 wins in 2 specs (PCIe x1 Slots: 100% better).
Recommendation
Choose X870E AORUS MASTER if you want the best overall performance — especially pcie x16 slots.
Choose B660M DS3H DDR4 if pcie x1 slots matters more to you.