The Gigabyte Z890 AORUS MASTER wins in 6 out of 14 comparable specs, with 7 ties. Its biggest advantage is USB Type-C (100% better).
TUF GAMING B850-PLUS WIFI wins in 1 spec (MSRP: 56% better).
Recommendation
Choose Z890 AORUS MASTER if you want the best overall performance — especially usb type-c.
Choose TUF GAMING B850-PLUS WIFI if msrp matters more to you.