The Gigabyte Z890 AORUS MASTER wins in 12 out of 14 comparable specs, with 1 tie. Its biggest advantage is Max Memory (300% better).
ROG STRIX B650E-I GAMING WIFI wins in 1 spec (MSRP: 40% better).
Recommendation
Choose Z890 AORUS MASTER if you want the best overall performance — especially max memory.
Choose ROG STRIX B650E-I GAMING WIFI if msrp matters more to you.