The ASUS ROG MAXIMUS Z890 EXTREME wins in 5 out of 14 comparable specs, with 6 ties. Its biggest advantage is USB Type-C (100% better).
X870E AORUS MASTER wins in 3 specs (MSRP: 58% better).
Recommendation
Choose ROG MAXIMUS Z890 EXTREME if you want the best overall performance — especially usb type-c.
Choose X870E AORUS MASTER if msrp matters more to you.