The ASRock B760M PG Lightning/D4 is the objective winner of this comparison, securing a lead in the spec-based evaluation. Its most significant advantage is its MSRP, which is 38% better than that of the competing board. By offering a more favorable price point while matching or exceeding the MSI PRO B760M-A WIFI DDR4 across the evaluated categories, this motherboard provides a more efficient value proposition for users prioritizing cost-effectiveness in their build.

Budget-conscious builders should choose the ASRock B760M PG Lightning/D4 to take advantage of its superior pricing. Conversely, the MSI PRO B760M-A WIFI DDR4 remains a viable alternative for users who specifically require the integrated wireless connectivity features included in its design. Since both motherboards share identical performance in the remaining evaluated specifications, the final decision rests on whether the lower cost of the ASRock option outweighs the specific connectivity benefits provided by the MSI model.