The Thermalright Frozen Prism 360 is the objective winner of this comparison, securing more individual specification victories than its competitor. While the MSI MAG CORELIQUID E360 holds a slight edge in thermal design power capacity, providing a 4% improvement in TDP rating, the Thermalright Frozen Prism 360 offers a significantly more compelling value proposition. Its most impactful advantage is a 56% better MSRP, which stands as the primary differentiator between these two cooling solutions.

Users prioritizing maximum thermal headroom should consider the MSI MAG CORELIQUID E360 for its superior TDP rating. Conversely, the Thermalright Frozen Prism 360 is the logical choice for budget-conscious builders who want to maximize their hardware investment without sacrificing the core functionality of a 360mm liquid cooler. By selecting the latter, you secure a more cost-effective component that performs competitively across the majority of measured specifications while maintaining a substantial financial advantage.