The EK EK-AIO 280 D-RGB and the MSI MAG CORELIQUID E360 are tied in this objective comparison, as each component holds one spec victory with two categories resulting in a tie. The most impactful advantage for the EK EK-AIO 280 D-RGB is its TDP rating, which is 3% better than the competitor. Conversely, the MSI MAG CORELIQUID E360 offers a significant physical advantage with a radiator size that is 29% larger than the alternative.

Users prioritizing thermal design power capacity should select the EK EK-AIO 280 D-RGB for its superior rating. Those who have sufficient chassis space and prefer a larger radiator surface area should choose the MSI MAG CORELIQUID E360. Because the overall performance metrics are tied, the final decision between these two coolers should be based on whether the user values the specific TDP advantage of the former or the increased radiator dimensions of the latter.