The DeepCool LS720 360mm and the NZXT Kraken Elite 360 RGB (2024) reach an objective tie based on their shared specifications. While both coolers offer comparable performance across most metrics, they diverge significantly in their primary strengths. The DeepCool LS720 360mm holds a substantial advantage in MSRP, which is 68% better than its competitor. Conversely, the NZXT Kraken Elite 360 RGB (2024) provides a 15% improvement in noise level, offering a quieter operation during use.

Users prioritizing budget efficiency should select the DeepCool LS720 360mm, as it offers a significant cost advantage. This cooler is the logical choice for those looking to maximize value without sacrificing core functionality. Alternatively, the NZXT Kraken Elite 360 RGB (2024) is the superior option for builders who prioritize a quieter computing environment. By choosing this model, users benefit from the improved noise level, making it ideal for noise-sensitive setups where acoustic performance is a primary concern.