The Thermalright Frozen Prism 360 is the objective winner of this comparison, securing more individual specification victories than its competitor. While the Cooler Master MasterLiquid 360 Atmos holds a 7% advantage in its TDP rating, the Thermalright Frozen Prism 360 provides a more significant overall value proposition. Its most impactful advantage is a 59% better MSRP, which makes it the superior choice for users prioritizing cost-efficiency while maintaining competitive cooling specifications.

Choose the Thermalright Frozen Prism 360 if you are looking to maximize your budget without sacrificing performance, as its lower MSRP offers a substantial financial benefit. Conversely, select the Cooler Master MasterLiquid 360 Atmos if your primary requirement is the higher TDP rating, which provides a 7% edge for handling thermal loads. Both units offer comparable performance in the remaining categories, allowing you to decide based strictly on these specific thermal and financial priorities.