The Arctic Liquid Freezer III Pro 360 A-RGB and the DeepCool LS720 360mm are tied in their objective performance across the measured specifications. While both coolers offer comparable capabilities, the Arctic Liquid Freezer III Pro 360 A-RGB provides a distinct advantage in acoustics, operating with a noise level that is 27% better than its competitor. Conversely, the DeepCool LS720 360mm holds a 17% advantage in MSRP, making it the more cost-effective option based on the provided data.

Users prioritizing a quieter computing environment should select the Arctic Liquid Freezer III Pro 360 A-RGB to take advantage of its superior noise profile. Those focused on budget efficiency should choose the DeepCool LS720 360mm, as it offers a more favorable MSRP. Since both units are otherwise evenly matched in their specifications, the final decision rests entirely on whether the buyer values lower operational noise or a lower initial purchase cost.