The Arctic Liquid Freezer III 360 A-RGB and the DeepCool LT720 360mm are tied in their objective performance comparison, as each component leads in one of the four measured specifications. The Arctic Liquid Freezer III 360 A-RGB holds a distinct advantage in noise level, performing 32% better than its competitor. Conversely, the DeepCool LT720 360mm offers a 13% advantage in MSRP, making it the more cost-effective option based on the provided data.

Users prioritizing a quieter computing environment should select the Arctic Liquid Freezer III 360 A-RGB for its superior noise level performance. Those who are focused on budget efficiency should choose the DeepCool LT720 360mm, as it provides a more favorable MSRP. Since both coolers are otherwise evenly matched across the remaining specifications, the final decision rests entirely on whether the user values acoustic comfort or initial purchase savings more.