The Arctic Liquid Freezer III 360 A-RGB and the DeepCool LS720 360mm are objectively tied, as each component leads in one specific category while matching in two others. The most significant differentiator for the Arctic Liquid Freezer III 360 A-RGB is its noise level, which is 32% better than the alternative. Conversely, the DeepCool LS720 360mm holds a distinct advantage in its MSRP, which is 33% better than the competing cooler.

Users prioritizing a quieter computing environment should select the Arctic Liquid Freezer III 360 A-RGB for its superior noise performance. Those who are more focused on the initial cost of their build should opt for the DeepCool LS720 360mm due to its more favorable MSRP. Since both units offer identical performance in the remaining two categories, the final choice depends entirely on whether the buyer values acoustic comfort or a lower purchase price.