The Arctic Liquid Freezer III 240 and the MSI MAG CORELIQUID E360 are tied in this objective comparison, as each component secures two spec victories. The most impactful advantage for the Arctic Liquid Freezer III 240 is its MSRP, which is 38% better than the alternative. Conversely, the MSI MAG CORELIQUID E360 holds a significant lead in physical design, offering a radiator size that is 50% larger than the one found on its competitor.

Choose the Arctic Liquid Freezer III 240 if your primary goal is to maximize value, as it provides a superior MSRP. If your system configuration prioritizes a larger radiator size for your cooling setup, the MSI MAG CORELIQUID E360 is the better selection. Both coolers offer distinct advantages, so your final decision should depend on whether you prioritize the cost-efficiency of the former or the increased radiator dimensions of the latter.