The Arctic Liquid Freezer III 240 and the Cooler Master MasterLiquid 360 Atmos are tied in this objective comparison, with each component winning two out of four measured specifications. The most impactful advantage for the Arctic Liquid Freezer III 240 is its MSRP, which is 43% better than the alternative. Conversely, the Cooler Master MasterLiquid 360 Atmos provides a significant physical advantage with a radiator size that is 50% larger than its competitor.

Budget-conscious users should prioritize the Arctic Liquid Freezer III 240 to take advantage of its superior MSRP. Those who prioritize hardware scale and physical dimensions should select the Cooler Master MasterLiquid 360 Atmos for its 50% larger radiator. Because these coolers are tied in overall performance metrics, the final decision rests entirely on whether the user values the cost efficiency of the former or the increased radiator surface area of the latter.